Since the creation of the Équipe cycliste Groupama-FDJ, Groupama is heavily invested into the promotion of cycling for all, on all territories. Groupama’s program « Par passion du vélo » (“ By passion of cycling ”) addresses all cycling enthusiasts aiming to motivate people to practice a healthy activity, to transmit the joy of discovering our territories while riding a bike and thus having fun doing sports. This program is divided into several concrete actions articulated around 4 major commitments:
1. Valuing cycling where you are living it everyday
2. Developing products and services used to protect practitioners
3. Contributing to a territory dynamic, respectful of the practice of cycling
4. Promoting the future of cycling by revealing tomorrow’s talents
For more information on Groupama’s « Par passion du vélo » : https://www.groupama.fr/sponsoring-cyclisme
The french National Lottery was founded in 1933 in order to help the victims of the First World War, who were unable to work, by redistributing stakes. The « Loterie Nationale », which later became FDJ®, is now a leading company in the gambling market (4th Lottery in the world). Its strength is its ability to constantly renew its game offer by adapting to new consumers’ uses. Relying on a distribution network of more than 30 000 points of sales and a digital offer on smartphones and tablets, FDJ has more than 26 million customers.
Innovation, proximity and local roots are part of the values of cycling, « the people’s sport » as Marc Madiot likes to call it. On January 1st of 1997, the former Paris-Roubaix winner and FDJ united themselves to create the Équipe cycliste FDJ, and for more than 20 years, the structure grew up relying on the triptych: training, collective strength and performance development.
These values, commitment and growth axes are all shared by Groupama, which in 2018 chose to support the Équipe cycliste Groupama-FDJ with a common goal: lead the largest french cycling team to its best !
Lapierre accompanies the Groupama-FDJ cycling Team in the biggest UCI WorldTour races, always with the same objective in mind: to bring the riders to victory with the best possible bike, whatever the profile of the stage. The numerous successes and national and international titles won with the riders over the last few years are as much a source of pride as the fruit of a real joint effort.
Our commitment at the highest level of world cycling goes far beyond a simple partnership started in 2002 and the provision of the best possible equipment. Unique in the professional world, the development of each new model is done in close collaboration between our Research and Development department and our engineers based in Dijon and the team’s Performance department to meet the high standards of the riders and staff.
This common emulation and the desire to always do better push us to innovate each time without losing our identity. We are proud to accompany the best riders in the professional peloton of the Groupama-FDJ cycling Team.
This is also the leitmotiv of the Lapierre brand, which, after celebrating its 75th anniversary in 2021, continues to move forward so that each new victory is the most beautiful. #Rideyournext
More than thirty years of history for APG Srl, leading company in the development of technical cycle clothing which in 2013 gave birth to the brand ALE. A craftsmanship for sportwear that has made the history of cycling and which have been renewed over the years and introduced authentic revolutions in professional sports.
It is the whole synthesis of APG Srl based in the province of Verona that dresses the champions around the world.
ALE’s products are exclusively developed in Italy, from research to packaging to manufacturing.
Alongside its champions, APG Srl has written the history of cycling and each time redefined the absolute level of technical clothing.
At Shimano, designing bike components is more than just a job, it is a passion that is part of our DNA. All our employees, from the engineer to the quality manager, have one thing in common: they all share a real passion for cycling and its values.
What better way than to recreate this passion into new technologies to improve the cycling practice, make it more comfortable and more effective?
Our innovative products Shimano PRO and Pearl Izumi will make you pedal further, stronger and above all you will make the most of every moment spent on your bike. Our passion for technology is an unlimited source of inspiration to constantly push the technically possible limits and develop even more advanced components.
A product is only worth designing if it improves the lives of users: it is our way of being.
The APURNA range has been launched to meet the different needs of athletes on all times of consumption: BEFORE, DURING and AFTER the effort. To always meet the expectations and goals of athletes and develop the best products, APURNA partners with experts: sports doctors, dieticians, nutritionists, top athletes, professional clubs and R&D teams. APURNA allows a good muscular mass maintenance during and after the sports activity. Its use is therefore recommended for both strength sports where muscle power is needed as for endurance sports that require a large energy supply and an important phase of recovery.
More than 100 years of experience in the development and production of bicycle tires has made Continental a unique company within the industry.
Continental is the only German bicycle tire manufacturer to produce its tires in Germany. Knowing this serves as a mighty incentive to our engineers and everyone else involved in the manufacturing process to constantly strive for further innovations.
In our technology and development center in Korbach, we are constantly developing new revolutionary technologies such as the unbeatable Black Chili compound and the ultimate Vectran™ breaker anti-puncture technology, both used at the top end of race sport.
These technologies demand sophisticated processes to ensure our legendary end-product quality, and these innovations as well as the ProTection and RaceSport technology for MTB tires, can only be manufactured in our factory in Germany – “Handmade in Germany”.
In order to offer the best tire for any application, we rely equally on dialogue with our professional racers, hobby cyclists and everyday bike riders.
As a global player, Continental also maintains high-tech production facilities outside of Germany, where Continental tires are produced for you with an equal degree of care and dedication. One thing all Continental bicycle tires have in common is that they are developed in the technology center in Korbach, Germany, where they also undergo strict inspection.
Our heart and soul are behind the phrase “Handmade in Germany”, with all its products and technologies.
Additionally, Continental offers a broad range of tires for passenger cars, commercial and special-purpose vehicles
Today Elite (https://elitecy.com/en-home-groupama-fdj) is one of the most innovative global players in the cycling industry and is always innovating, inspired by and supporting the world’s greatest riders and everyone who loves to ride with their ecosystem of home trainers, products and technologies for indoor and outdoor cycling.
Created in the heart of Italy and located inside the historic furnace of Fontaniva, 60 km from Venice, Elite’s award winning designs are locally manufactured and exported to over 70 countries worldwide in Europe, North America, South America and Asia.
From water bottles and bottle cages, indoor trainers and rollers with unparalleled levels of realism, Elite’s vision is to enhance cyclists’ indoor and outdoor riding experience.
Elite is an official supplier to the biggest number of WorldTour teams including the Equipe cycliste Groupama-FDJ. Setup and gear used by the team from Elite include the Justo home trainers, the Fly Team bottles, the Custom Race Plus bottle cages and the Workstand Race FC for the team’s mechanics.
Three simple words that describe our products, our company, our culture… our future. As a leading, worldwide provider of navigation, we are committed to making superior products for automotive, aviation, marine, outdoor and sports that are an essential part of our customers’ lives.
Our “vertical integration” business model keeps all design, manufacturing, marketing and warehouse processes in-house, giving us more control over timelines, quality and service. Our user-friendly products are not only sought after for their compelling design, superior quality and best value, but they also have innovative features that enhance the lives of our customers.
Garmin has more than 11,400 associates in 50 offices worldwide.
Giro’s history has always been more than a trivial story of helmets. More than just cycling or skiing accessories. This is about practice.
More specifically, your practice. Giro aims to improve your connections with your practice and the sensations it can provide to your life. The sense of freedom and adventure. The desire to win. The joy of living. From the first day, 30 years ago, when Jim Gentes opened his doors to the world, Giro’s first mission is to make sure that riding is the best part of a successful life.
Along the way, Giro has learned a lot, created remarkable products, made mistakes which has pushed Giro and his ambassadors to go even further, and created bonds of friendship over several continents and generations.
Prologo was born with the ambition to become one of the leading manufacturers of innovative and quality saddles in the world of racing bikes, bringing innovation and expertise to all aspects within a short time. Improving not only the performance of athletes but also of consumers, we are focused on increasing the comfort and durability of our products, providing us with the motivation and guiding us towards our goal.
PROLOGO saddles are the lightest, most solid and desired by the strongest riders ever.
Our TEMPUR® products are tested to last, so you can enjoy uncompromising quality sleep each night for years to come.
Rigorous testing year after year only expected from a TEMPUR®
Proudly reaching the highest quality standards and certificates
Discovered by NASA. Perfected by us
TEMPUR® was first created by NASA in the 1970’s to cushion and support astronauts during lift-off as they journeyed into space. TEMPUR® sleep scientists realised the potential of this revolutionary material and were the very first to introduce this to the world. Since then, we have been making mattresses and pillows with the aim of transforming the sleep of our owners across the globe.
Authentic TEMPUR® Material
There’s nothing quite like TEMPUR® Material. The original memory foam, TEMPUR® responds to your body’s warmth, shape and weight as it constantly adapts to you, offering you personalised comfort and support, from the moment you lie down until you get up.
The WinSleek by AFUludine brand was born from the collaboration of surface treatment specialists and cycling experts such as the Groupama-FDJ cycling Team.
The brand’s range of products is aimed at both beginners and experienced cyclists in all disciplines. Five years of R&D and real-life application have enabled the development of high-performance, eco-responsible maintenance products. WinSleek is a brand of AFUludine, a Research & Development company, created in 2016, which offers innovative, non-oily, environmentally friendly lubricants made in France.
French leader in research and innovation in the world of ecological lubricants, AFUludine is part of the ecological transition by offering a real alternative to petroleum products. It has received several awards in this respect. The products are manufactured in Dole in the Bourgogne-Franche-Comté region in an ICPE site (classified installation for the protection of the environment) with the aim of reducing its ecological footprint. Specializing in the “shaping of metallic materials” in industry, it is in a second time that the company focused on mechanical friction in the world of cycling.
Founded in 2008, Compressport has already set standards in the sports compression market. Within only few years the company has been able to become the technical market leader in the field of compression products thanks to its special technical features and fibers, extraordinary design and the outstanding quality of its product range.
We respond to the problems that athletes face daily. Whether to improve performance, enhance recovery or to help them travel in the best possible conditions. Compressport co-operates closely with a team of athletes and physicians in order to meet the athetes’ requirements as regards to compression, endurance and recovery. From Trail Running to Triathlon and Cycling, Swimming to Tennis, and all other sports, more than 500 pro athletes choose to wear Compressport daily including numerous Olympic and world Champion.
Cristaline was created in 1992 by Pierre Papillaud, head of Roxane Waters.
Cristaline waters come from 20 large regional sources selected, approved and distributed throughout France. Launched 27 years ago, Cristaline is today close to one bottle out of three sold in supermarkets.
Our range of products help relieve tension, soothe muscle soreness and prepare your body and mind to perform at its best, and always enjoy what you love.
Our mission is simple: to provide better mobility and a better life for everyone on earth. Whether you’re a professional athlete looking for performance or a regular citizen looking to counteract the impact of everyday life, our range of innovative products is here to help you get the most out of yourself. You can always perform at your best, whatever you do.
Launched in 2011, our innovative products have been used worldwide by top athletes and consumers in over 60 countries
Café Méo’s history began in early 1920s when Jules and Emile Meauxsoone (two brothers from Warneton in Belgium and aged a dozen years) fled the German occupation and arrived in Lille, France. They started selling dairy products, poultry and coffee on the markets to support their families.
But soon after, Jules and Emile abandoned poultry and dairy products to focus entirely on coffee which at that time was of poor quality. Indeed, 1928 they opened their first store where they were amongst the first to obtain several licenses for direct coffee importation that allowed them to select their own products and thus improve their quality.
Maintaining an impeccable quality of coffee was the goal and remains the principal mission today.
QM stands for ‘Quality in Massage’. With its unique formula QM oils help reduce tension in the muscles essentially providing a piece of mind for athletes. Our QM range is entirely handcrafted with only the finest ingredients. These ingredients consist of essential and absolute oils from flowers, seeds, fruits, roots, grasses and leaves which are combined with cold-pressed and organic based oils. All QM products have been extensively tested on pro athletes before they come to market.
Skoda shares the passion of riding with cycling lovers since 1895.
This history begins in 1895 when the founders of the brand, Laurin & Klement made their first bike in the Czech Republic. This commitment continues today with the support of the brand for the Tour de France since 2004, the French Cycling Federation since 2015 and the Équipe cycliste Groupama-FDJ for more than 10 years now.